Baxter's latest social campaign is inspired by a BBC broadcast, which during the Second World War communicated with citizens of the occupied countries by providing them comfort and information.
During the lockdown phase, we carried out a series of digital projects to spread the positive power of Made in Italy and the importance of relationships with people all over the world.
To reach our community in the different areas of the world, Baxter Calling To The Faraway Towns aims to respond to the curiosity of the followers and to offer them the opportunity to get in touch with our designers.
In these interviews Baxter and dealers talk about themselves, their inspirations and reveal their point of view on the world of design, allowing us to enter the minds of some of the best designers on the world scene, including Paola Navone, Draga & Aurel, Studiopepe, Pietro Russo, Hagit Pincovici and Federico Peri. And to understand how the products originating from their collaboration with Baxter are born and developed.
To find out more, watch the complete interviews on our IGTV channel.